Influencing the salon.
Sector
Beauty
Brand
Igora Vibrance
Deliverable
Influencer Campaign
Scope
- Social Media
- Paid Media
- Influencer Engagement
- Video Production & Editing
About the project
Schwarzkopf Professional, a global leader and true innovator in professional hair care, genuinely embraces their partnership and connection with their customers and the professional hair stylists who are the heart of their business. So, when they wanted stylists to swap a salon staple in favour of Schwarzkopf’s revamped demi-permanent product Vibrance, we knew we needed to go back to Schwarzkopf’s roots and bring that partnership to the forefront.
By working with their customers, we created the brand’s first-ever influencer campaign, leveraging the star power of some of Schwarzkopf’s biggest advocates and Instagram’s top stylists to share their authentic reactions to the product line and educate their followers.
Schwarzkopf’s social presence was given a makeover complete with a fresh look, tone, and content strategy to continue providing their customers with what they truly wanted to see.
The essence of this campaign went beyond product awareness – it was about forging relationships. After a two-day video shoot, not only were those bonds cemented but we were able to prove that this new product makes the cut!
