With more than two decades of advertising and marketing experience at agencies like DDB Canada, Y & R, Publicis and Taxi, Karen Boyd brings a wealth of knowledge to Believeco. As a brand strategist, Karen manages client projects and relationships while guiding marketing strategies for international brands such as Cavendish Farms, working directly with food service and retail businesses. Karen believes that to build trust and loyalty towards a brand, customers must be offered solutions to make their lives better. Her extensive knowledge in the industry allows her to get the right skillset on the job from the start. When she’s not strategizing, Karen’s time is spent creating, learning new skills, and enjoying time with her family.