Timber Mart

Building a brand that speaks to core Canadian values.

Building Canada’s building centres.




  • Brand Strategy
  • Creative Development
  • Website
  • Social Media Strategy
  • Content Creation
  • Community Management
  • Public Relations
  • Digital & Offline Media
  • Analytics

Read the case study

The client

Founded in 1967, Timber Mart is the largest national member-owned buying group in Canada, representing several hundred independently owned building supply and hardware stores. Timber Mart provides its dealer network with a menu of competitive buying programs, marketing services, and personalized support to drive independent business success. Servicing primarily small towns and rural areas, Timber Mart stores authentically reflect the Canadian communities they call home.

Long time running

We have been close partners with Timber Mart for 35 years, deeply involved in all branding and marketing activities. As the Swiss Army knife on their marketing tool-belt, our scope of work includes annual strategy planning, national advertising, sports sponsorships, activations and promotions, social media, digital and online web presence, and more.

The core brand positioning of “Canada’s Building Centre” means satisfying the unique building and renovation material needs of communities across our country. But beyond offering the tools and supplies Canadians need to complete their projects, “Canada’s Building Centre” is also a promise of real, authentic engagement in the communities Timber Mart serves – showing up for the sporting events, acting as good neighbours in communities and online, and promoting kindness. Our work over three-and-half decades has been to continually weave together Timber Mart’s network of independent, family-owned businesses under one banner, uniting as Canada’s Building Centre.

Digital first, sports a close second

To bring Canada’s diverse Timber Marts together online, we developed and optimized a website to share brand values, products and promotions. It has become a go-to resource for building plans for garages and sheds as well as neighbourly know-how such as project tips and inspiration. To foster this feeling of community, our strategy celebrates the successful projects of neighbours and customers across Canada by sharing user-generated content on Timber Mart’s social channels.

As there are few things more Canadian than rallying behind local sports teams, we have spent years showing Canadians in the bleachers and behind the glass that Timber Mart shares their passion and enthusiasm. To do so – and convert sports fans into Timber Mart fans along the way – we have negotiated and activated several sponsorships with the NHL, OHL, QMJHL and the CFL.

And because kindness is at the core of the Canadian identity and central to Timber Mart’s community-minded brand, our very own Phil Otto helped co-found Timberkids in 1995. A national charitable foundation, Timberkids is committed to improving the health and well-being of children in the communities where Timber Mart stores are located.

Building on commitment

Over the decades, Timber Mart has grown into a well-loved, nationally recognized brand with deep roots in communities across Canada. After over thirty years of partnership, our team remains committed to growing brand awareness and supporting the Timber Mart brand and Timber Mart’s independent dealers through a range of creative and strategic marketing efforts. We proudly continue to build “Canada’s Building Centre” while connecting Canadians with their local, family-owned Timber Mart stores.

We developed and optimized a website to share brand values, products and promotions.

Timber Mart shares Canadians’ passion and enthusiasm for sports.