Naming, brand and digital assets for a healthcare app startup.

Get health services at home.




Avvy App




  • Brand strategy
  • Naming
  • Visual Identity
  • Collateral
  • Website design
  • App UX/UI

About the project

Avvy is the first mobile digital platform connecting Canadian healthcare providers with patients looking for easy access to healthcare services from the comfort of their homes.

Considering the type of service Avvy provides, they needed a simple name and an approachable and comforting brand—to appeal to patients and healthcare providers alike.

Our friendly and inviting logo design and the familiar healthcare blue and turquoise colour palette were used to help make an immediate connection to the type of service clients can expect. The tagline “We’ll be right there” further emphasizes the primary benefits to Avvy’s clients—ease and convenience.

To help establish the brand and make Avvy’s services available to a broad audience, we designed a website that communicates the benefits and encourages the Avvy App download, which was also designed by our team with a strong emphasis on ease.

With a complete brand system delivering a consistent experience across all channels, a simple website and a user-friendly app, Avvy has gained a firm foothold in the Montreal area, with expansion plans for cities across Canada.