Food and beverage
Balzac’s Coffee Roasters
- Brand Strategy
- Media Buying
- Direct to Consumer
About the project
With deep roots in European coffee culture and well-established cafés across Ontario, Balzac’s was known for the experience they created through coffee. The cafés held strong community ties with rich history and brought people together with their friends, colleagues, or with their thoughts.
Through research and a refreshed brand DNA we developed a “Drink it in” campaign, inviting people to immerse themselves in the beautiful moments coffee creates at home — and to savour them, just as they would when creating special moments at a café.
Using digital, social media and google shopping ads, email marketing, and SEM, we saw an increase of 381% in ecommerce sales during the 4-month period after launching the campaign.