Brand and packaging redesign to highlight health and social good.

Healthy for you and the world.






Brand, Packaging


  • Visual Identity
  • Packaging
  • Trade Show Collateral
  • Website

About the project

Chickapea’s organic, protein rich pasta marries healthy eating with positive change in the world. But their packaging and branding wasn’t doing the product, and the business, justice. We wanted to create an updated visual identity and new trade show collateral that would live up to the high-quality ingredients and the broader message of sustainability.

Our redesign focused on the wholesome goodness and transparency that Chickapea offers consumers. Using beautiful illustrations coupled with a clean, modern approach, our update added maturity and quality to the brand identity. The redesign propelled the products, and landed Chickapea on many of the most sought-after shelf spaces in North America.