Food is life

Eating and drinking is fundamentally human. It’s central to our festivals, our rituals and our families. Believeco Food & Beverage is a group of business, brand, culture, food, beverage and CPG specialists who love what we do. Bringing new brands to market, breathing new life into legacy brands and connecting consumers to the foods and drinks they love is – to us – the best job in the world.

Scale & service

From sparkling water to upcycled foods, from frozen entrees to fine coffees, we help innovators in the food and beverage space. We offer full-scale, integrated marketing including:


  • Creative
  • Media
  • Packaging
  • Public relations
  • Digital
  • Social
  • Research
  • Branded content
  • Advertising
  • Measurement

United, our teams work to position and propel brands with strategic positioning, creative content, dynamic media, and exceptional marketing executions. We excite, inform, motivate, and persuade audiences – all of which serves to strengthen the brand relationship.

Learn more about Believeco and Believeco:Partners

Brand relationships


Reaching a diverse set of audiences, and building personal relationships at scale, requires thoughtful and flexible executions. At Believeco we marry vision and fundamentals – we’re brave, we take big swings, but we continuously return to data, insights and our years of experience to guide brands and businesses.  Everything we do, from a single tweet to a multi-year campaign, is geared towards nurturing the brand-audience relationship.

Have a question? Looking for a partner?
Want a great career? Get in touch!

Leadership team

Carley George

Executive Vice President

Brendon Sargent

Group Account Director

Scott Breckles

Marketing Manager

Karen Boyd

Brand Strategist

Gwyneth Christoffel

Associate Creative Director

Asheley Elkin

Director of Social Media

Select clients

Our work

Bringing dairy back.

Alberta Milk

The Smash Milk campaign reconnected Millennial and Gen Z women with dairy. Vibrant, exciting and irreverent creative highlighted the wide variety of products, and the joys of eating and drinking dairy.

Bringing the café experience home.

Balzac’s Coffee Roasters

The Drink It In campaign took everything inspiring and beautiful about the café and brought it home – leading to amazing e-commerce growth.

Keeping frozen potatoes hot.

Cavendish Farms

We nurture Cavendish Farms’ brand-audience relationship through a relevant and flexible social media strategy. It’s led to a lasting partnership and work in multiple facets of their business.

We’d love to hear from you

Have a question? Looking for a partner? Want a great career? Get in touch!

Food and Beverage inquiries

New business

Media inquiries

Come by for a visit

Believeco – Calgary

2540 Kensington Road
Northwest Calgary, AB T2N 3S3

+1 403 237 2388

Believeco – Halifax

200 Waterfront Drive, Suite 225
Bedford, NS B4A 4J4

+1 902 835 3559

Believeco – Toronto

100 Broadview Avenue, Suite 200
Toronto, ON M4M 3H3

+1 416 586 1502